New column: when movies make people want to read comics

In my latest “World in Panels”, posted earlier this week, I have some advice for guiding people who want to read comics after, or to catch up for, movies like The Avengers:

For these kinds of superhero films, the problem of moving from page to screen and back again is that there’s no authoritative text for the writer to reference or for would-be readers to access. These movies are better thought of as character adaptations than adaptations of specific books. When seen that way, one thing that becomes clear is that the characters are already transmedia creations.

Read the column.