Latest column at PopMatters

My latest “Worlds in Panels” posted yesterday. I take a critical look at narrative form and the Marvel Universe in books and on film.

The question … is whether moviegoing audiences will invest, both financially and affectively, in a common universe, not just for a single recognizable cast of characters, but for a bevy of characters, characters who sometimes appear in their own films and sometimes in “team” movies, or in films headlined by different characters. If I’m a James Bond fan, all I have to do is look for the next Bond film. Marvel producers are anticipating that people will become not just fans of particular characters, but of Marvel.

Read the full column.